“Working with the Magicians of Blue Spice for all our rebranding, new packagings, new website and new overall communications has been great.
We reached our high expectations and achieved our goal, going through a total revamp of our image and communication.
Blue Spice took us by the hand, made every step effortless and created their magic.”
Wikeeps Europe SAS, Paris
Wikeeps® is a wine preservation and dispensing system brand which positions itself as a clean, modern and upmarket brand.
We have modernized and refined the Wikeeps brand identity, to better reflect Wikeeps’ vision and ambition. A new colour scheme for the brand has been developed with the consideration of the related elements’ colours from , such as the wine and the product itself.
Business cards, presentation templates, price lists, etc. are also a part of Wikeeps’ brand refresh process.
Repositioning the brand was a strategic decision made. We decided to separate the product range in 2 with one product line dedicated to the retail market and one line for professionals. All packagings have been redesigned according to the graphic chart: white for the retail line and black for professionals. New features have been added on the packaging, such as transparent windows, allowing the customer to see clearly the product inside.
Wikeeps’ catalogues were updated with colour scheme, font and style to match the new corporate identity. We used our 3D technology to generate hyper-realistic images of packagings and new products before their production.
Recently Wikeeps exhibited at Sirha 2015, the World Hospitality & Food Service Event. Artwork that was used to decorate their booth was created by Blue Spice.
Easy as 1, 2, 3 colours
Everything started when Enginou’s owners came to us with their name, tagline and the 3 colours they wanted to incorporate into their brand identity.
First, we carefully developed Enginou’s logo, using a co-design approach.
Then we designed Enginou’s graphic environment, including milestones icons, themes, colors and fonts to create a strong and appealing identity for the brand.
Enginou is a a powerful & successful customer-friendly e-commerce platform,
Integrating user interface, user experience and navigation as key features of this website.
“Luck is what happens when preparation meets opportunity.” – Seneca the Younger
I would add when I think of Anne and Nicolas : “Success is what happens when organization skills meet great ideas.”
Claire Souchet – Magic director @ Blue Spice.
Selling delicious and uniquely shaped and flavored ice-creams in Thailand’s iconic Tuk-Tuk is an innovative concept leading to great success.
Because Design means Function + Aesthetic, we started the co-design process with a list of problems to solve:
How to transport / cool / sell / cash in / advertise / entertain / in 2 square meters space (including the driver!)?
The answer is an elegant and vintage Tuk-Tuk which became a proper on wheels ice-cream shop.
11 Tuk-Tuks are parked in Thailand’s shopping and dining hot spots, 2 franchises will open in Singapore and Phuket in the next few months and the project of an ice-cream factory is in the pipeline.