DECATHLON Thailand’s dedicated team proved themselves highly efficient. Indeed, they managed to open 5 stores in Bangkok within just a few months’ time frame.
Blue Spice is proud to have been part of that, assisting the team on the in-store communication, designing slogans in English and Thai, and creating all side-banners and signage in the stores.
Blue Spice feels proud to prove themselves efficient in setting up the slogans at the Decathlon Store in both English & Thai for every unique customer to understand and buy products.
Blue Spice is proud to have been part of that creating all side-banners. Banners for products were designed and created in both English & Thai to for Decathlon Store.
Blue Spice is proud to have been part in creating all signage in both English & Thai at the Decathlon Store, to make it easier for the buyers to find their requirement counter easily.
Not a small challenge, have a look at the “before” photos… 3 weeks before the Grand Opening in Bangna !
Luxury brands use a lot of promotional products for:
-Gift when purchase
-Welcome gift during events
-VIP customers reward
A promotional product is an article of merchandise (often branded with a logo or slogan) used in marketing and communication programs. These articles are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.
The luxury brands products differ from promotional products for mass-markets.
That set of porcelain candle and tray were given at the launch of a New Year party at the luxurious hotel Wynn et Encore in Las Vegas – US.
The design has been inspired by the main hall interior design.
The objects has been made in in Limoges, France, in pure white porcelain made.
This toiletry bag has been created for Chanel, as a gift when purchase a promoted beauty product.
The pattern on the side is unique and designed for this campaign. This pattern and the graphic skills behind are the only added-value for this pretty standard product.
KEY VISUALS is a concept, a way of representing or organizing an information under a visual scheme. It can either be a graphic organization or a diametrical representation. Key visuals represents the conceptual relationships between object, events or situations.
Key Visuals are essential to a brand’s identity, it is vital that people recognize the visual, to recognize the brand. Therefore the image needs to be simple, clear, striking and powerful, to be imprinted in peoples mind. And it is shown that people recognize or remember a picture after seeing it at least 3 times.
As key visuals will represent your company, your key visuals need to be correlated to the brand image you want to expose. This is a long research work to find the best representation. The best way to come up with a lot of ideas is to collaborate and work on key visuals with specialists.
The Key Visual of a company is an individual and specific image that is identified for a brand it self. For example, Mcdonald’s logo, the red and the yellow are specific colors, imaging you change them ? Lighter red and darker yellow or even purple and orange !? In your mind it would not be Mcdonalds anymore… If you change the color, the specificity and recognition will also change.
As a co-design agency, we can help you to create and design your key visuals and also to adapt them on all your marketing tools to insure a coherence between your brand and the image from your brand.
Brand logos are part of key visuals but they are not the only ones. In order for a logo or key visual to be efficient it really needs to by comprehensible, unique and adapted to the target group. Key Visuals and visual communication are tightly linked (please refer to the previous article written about visual communication).
Key Visuals are essential to lock a brand’s leadership in order to affirm and reinforce it’s identity. It is also important to master some codes in order to facilitate a certain domination over the market.
Ex : before we would bite in a piece of chocolate, now we spread chocolate on bread, and this is called NUTELLA !
SET UP THE RIGHT STRATEGY
All these questions are essential before designing your packaging.
We carefully study your market and competitors in order to suggest a packaging that will enhance your product in comparaison to the others…
Taking your budget into account, we will select different materials and concepts for your packaging.
Materials could be (but not only):
– cardboard / paper
– PT (transparent plastic)
– Blister and paper
– wood/ leather / PU leather
or a mix of several materials.
On the right, please find an example of a blister tray we have designed. This element will be wrapped in a cardboard box with a plastic window in order to show off the products inside.
Once the materials and the size of the packaging have been defined, we create a unique artwork to decorate, inform and make your packaging outstanding.
The customer needs to have his attention directly attracted to your item and then need to understand in one glance what is your product.
Keep in mind that the artwork plays a great part in your packaging and that even a paper bag can look very attractive and/or very different with an unique illustration.
As industrial designers, we work closely with the factories through the whole production process.
Die-cuts (flat design of your packaging that includes the invisible lines for cutting and folding) are elaborated in collaboration with the producer.
We will make sure special printing effects are indicated, clear and understood by the factories (foil printing, stamping…)
Once the sample is produced, we make sure everything is perfect and will correct details if needed in order for your final packaging to be outstanding.
This packaging bellow was developed from scratch for a welcome pack for Huyndai. It is a part of the product itself.
We defined the concept (what I would like to get when I buy a car?), researched the materials in accordance to the brand’s identity (PT, brushed metal, foam) and designed the packaging with the opening system.
“Working with the Magicians of Blue Spice for all our rebranding, new packagings, new website and new overall communications has been great.
We reached our high expectations and achieved our goal, going through a total revamp of our image and communication.
Blue Spice took us by the hand, made every step effortless and created their magic.”
Wikeeps Europe SAS, Paris
Wikeeps® is a wine preservation and dispensing system brand which positions itself as a clean, modern and upmarket brand.
We have modernized and refined the Wikeeps brand identity, to better reflect Wikeeps’ vision and ambition. A new colour scheme for the brand has been developed with the consideration of the related elements’ colours from , such as the wine and the product itself.
Business cards, presentation templates, price lists, etc. are also a part of Wikeeps’ brand refresh process.
Repositioning the brand was a strategic decision made. We decided to separate the product range in 2 with one product line dedicated to the retail market and one line for professionals. All packagings have been redesigned according to the graphic chart: white for the retail line and black for professionals. New features have been added on the packaging, such as transparent windows, allowing the customer to see clearly the product inside.
Wikeeps’ catalogues were updated with colour scheme, font and style to match the new corporate identity. We used our 3D technology to generate hyper-realistic images of packagings and new products before their production.
Recently Wikeeps exhibited at Sirha 2015, the World Hospitality & Food Service Event. Artwork that was used to decorate their booth was created by Blue Spice.