“Working with the Magicians of Blue Spice for all our rebranding, new packagings, new website and new overall communications has been great.
We reached our high expectations and achieved our goal, going through a total revamp of our image and communication.
Blue Spice took us by the hand, made every step effortless and created their magic.”
Wikeeps Europe SAS, Paris
Wikeeps® is a wine preservation and dispensing system brand which positions itself as a clean, modern and upmarket brand.
We have modernized and refined the Wikeeps brand identity, to better reflect Wikeeps’ vision and ambition. A new colour scheme for the brand has been developed with the consideration of the related elements’ colours from , such as the wine and the product itself.
Business cards, presentation templates, price lists, etc. are also a part of Wikeeps’ brand refresh process.
Repositioning the brand was a strategic decision made. We decided to separate the product range in 2 with one product line dedicated to the retail market and one line for professionals. All packagings have been redesigned according to the graphic chart: white for the retail line and black for professionals. New features have been added on the packaging, such as transparent windows, allowing the customer to see clearly the product inside.
Wikeeps’ catalogues were updated with colour scheme, font and style to match the new corporate identity. We used our 3D technology to generate hyper-realistic images of packagings and new products before their production.
Recently Wikeeps exhibited at Sirha 2015, the World Hospitality & Food Service Event. Artwork that was used to decorate their booth was created by Blue Spice.