Through interview and emails, Metis provided us with their vision and mission as well as colour and style preferences. Mood boards were used to capture their preferences and to identify potential directions for the project. The next stage was to develop the details of the selected style direction.
Different versions of the logo including primary logo, alternative logo, signature logo and black & white logo were developed.
Following the creation of the logo, we developed a style guide which provides a set of rules relating to the colour code, dimensions and use of Metis’ logo.