We are living in the world that full of brands. We’re surrounded by tons of them everyday in our lives. Everywhere we find different logos and images of companies and brands trying to send their messages to us. We have to admit that brands play a main role, becoming protagonists of a short story that will be presented out to the world. This is not something new but periodically happens in the marketing world. Our job as a designer is to find that story, and tell it well!
Why is branding important? Because people often choose products based on their perceived value rather than their actual value. With the right branding, businesses can increase their product’s perceived value, establish relationships with their customers that span ages and borders, and nurture those relationships into a lifelong bond.
TWG 1837 TEA vs TWININGS TEA 1706
Whether it’s fair or not, we often do judge books by their covers. And that’s why the perceived value of a service or product is usually greater than the actual one. The same visual identity seen time and again builds trust keeps customers coming back for more. It’s of like putting a face to a name – logos help people remember their experiences with companies. For example, these two brands are quite similar when we compared them together ” Now, Twinings is everywhere. They’re the Walmart of teas, so I truly thought Twinings was trying to go for a high end look. My face is so red right now” said by bejeweledcreamer.blogspot “their branding seemed so similar – that yellow? TW? Seriously? It was a serious *mind blown* moment for us when we realized that TWG and Twinnings were totally separate companies” said thestoriesthatimtelling.com
The fact is that TWG brand convinced people to assume that TWG stands for Twinings which actually TWG stands for The Wellness Group – a Singapore based company that imports teas from all around the world. This company is a luxury concept that incorporates an international distribution network to professionals, unique and original retail outlets and exquisite tea rooms. Not connected to Twinnings and yet their brandings are so similar.
The finest teas of the world
Grand cru prestige’
The company was established in 2008 but the way they claimed to use “since 1837” means they have 1837 blends. This is how branding can be so powerful and it’s all about the stories we tell. Although, this matter could get a little bit confusing and manipulating to some people who knows Twinings well but TWG continues to grow and quickly developed into a flourishing free port, an emporium, a veritable crossroads along the Eastern sea routes, where fine teas, coffees, cotton, sugar, pepper, nutmeg, cloves and even gold, were exchanged in the utmost liberty. Fleets of junks from China, Siam and the Celebes would arrive with their rudders up, looking like shops, bringing chests of tea that were soon to grace tea tables across Europe. Singapore had established itself as a gateway of world-wide trade.