The importance of design for TOYS

The importance of design for TOYS

21 September 2015,   By ,   0 Comments

A few years ago only, toys were reserved for the children’s rooms. Today, the design in toy is becoming more and more important as the toys are taking a bigger space in the home decoration.

Today, children play less and less with their toys. Toys became much less attractive compared to all the virtual games they can have. Therefore, the most creative and talented designers are taking the challenge. Toys are now for adults that can appreciate the new designs making them go back in time.

The Toy box evolved from a simple box where we could store our toys, to super collector boxes. Then who is the target ? Young parents, singles that are fans, the new-regressive group, the decorators or even for those with Eclectic taste…

 However, thinking that this trend is novel would be like sticking a Crayola pencil in your eye ! George Nelson was already inspired by the world of children, with his Lamps or his chairs. Many other designers, reworked on timeless games like Checkers, Chess, Backgammon, Cubes, Puzzles…

Blue Spice – The importance of design for toys (2)

Today, childhood and games are everywhere. Many pieces of fashion are inspired by games or characters, TV shows as well with their references such as “Game of Thrones” or “House of Cards”. This is a global trend we are all following, as we are all in possession of a plush, a funny t-shirt, a designed toy, ect…

However, innovative and original items are the backbone of the toy industry, as the need for inventive products in the sector is essential as children are very difficult and regarding “clients” when it comes to them, and so are adults when the toy is destined for them. Prices will come afterwards. First it is important to sell the concept and to attract your special target. You need to ask your self if the final product is fun, safe, long lasting…

The design of toys is creative, difficult and long process because we want to make your life fun. Today, Blue Spice Design, works with many famous Toy companies. We search for new ideas and design new toy concept and toy environment. Let’s work together, make kids happy and life fun.


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