The packaging of a product is very important, as it reflects the marketing strategy that has been set up.
Therefore a lot of attention needs to be brought to your packaging, and your marketing strategy needs to be clearly identifiable, in order for the product and it’s image to be coherent.
have been identified after a survey made by the IRI (Information resources Inc.)
As packaging will be a very important factor in the decision of purchasing your product or not, by collaborating with Blue Spice, we will find your packing style, the best material for your product, the best designs to increase your sales and an original way to introduce your project/product to the public.
Today, big brands are undressing their packaging…
The brands are going more and more to what is essential. They are combining sophistication and re-definition, in order to create “the act” of buying.
Trying to analyze what will make the client buy their product instead of their competitor’s. It is important to make the product stand out, in order to seduce the client (for the first time, the client sees the product).
In addition, the packaging has to make the product identifiable immediately by the consumers.