VISUAL COMMUNICATION – Create to communicate

VISUAL COMMUNICATION – Create to communicate

08 June 2015,   By ,   0 Comments

“ Visual communication shapes our everyday life”

Visual communication is a specialty tightly linked to imagery, graphic design and advertising. It is used to give a sense to an image, to reinforce a brand image, to ease the visit of an exposition, … Visual communication defines all the visual information that are transmitted to the consumers with visual and graphical tools : it empowers the medias, informs, distracts, makes you want to buy or play,… Today medias are de-multiplied so visual cods are as well. Their life cycle is shorter and shorter, therefore they have to face a quick obsolescence.

Visual communication comprises all different information techniques linked to images, illustrations and graphics that are destined to a general public.

Visual communication is the base of many marketing tools such as :

  • creation and graphic design
  • Visual identity, graphic charts and logos
  • Adverting supports
  • Design and product packaging
  • Signage
  • Interior design of points of sale
  • Many others
Blue Spice - Visual Communication

Blue Spice – Visual Communication

M&M’s one of the best visual communication in the whole world.

We can say that visual communication can be divided into two sub categories of professions: the first one can be the industrial graphic sector that is very technical, the second one the visual creation sector which tends to be more artistic.


Visual communication can have different objectives:

  • draw attention
  • ease the recognition
  • transmit a message
  • work on a brand’s image
  • seduce…
Blue Spice - Visual Communication

Blue Spice – Visual Communication

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