Visual communication is a specialty tightly linked to imagery, graphic design and advertising. It is used to give a sense to an image, to reinforce a brand image, to ease the visit of an exposition, … Visual communication defines all the visual information that are transmitted to the consumers with visual and graphical tools : it empowers the medias, informs, distracts, makes you want to buy or play,… Today medias are de-multiplied so visual cods are as well. Their life cycle is shorter and shorter, therefore they have to face a quick obsolescence.
Visual communication comprises all different information techniques linked to images, illustrations and graphics that are destined to a general public.
M&M’s one of the best visual communication in the whole world.
We can say that visual communication can be divided into two sub categories of professions: the first one can be the industrial graphic sector that is very technical, the second one the visual creation sector which tends to be more artistic.