Co-Design: the practice of bringing user ideas closer to the minds of designers

Co-Design: the practice of bringing user ideas closer to the minds of designers

Co-design: an introduction

Designers and developers coming up with something new have now clung on to co-designing. This practice enables users to become an active part of the creative development of any new product by closely interacting with the designing and research teams.

Brand positioning and market research

Positioning a brand is what every organization attempts in order to create a distinct image of their product in the minds of their prospect customers. The aim here is of creating a relatively competitive comparison which the product will occupy in the target market. This helps in representing the product in the best way possible and thus even attracts customers towards the product adding to its popularity as well as sales figure.