What is Design?
The Design Tree, reviewed by Blue Spice, originally designed by David Walker (Cooper et al., 1995, p.27)
1) The roots of the tree represent the immersion of design in different handicraft techniques and its insertion into the creative community. It assures the transfer of this knowledge to the firm, and distributes this expertise within the firm by a process of cross-fertilization.
2) The trunk of the tree represents the specific areas of handicraft expertise, including calligraphy, pottery, jewelry, drawing, modeling, and simulation. It represents the permanence of design expertise in its material form.
3) The branches of the tree represent different design disciplines’ valorization of the different areas of expertise.